Entrepreneurs beware: It’s important to monitor what’s being said about your company

A recent Inc. Magazine article (July 2012 issue) illustrates the importance of being diligent at on-line reputation management as a business owner. The article explains how Veritas Prep was attacked by libelous claims about its services. Although the company CEO used a variety of tactics to end the assault, one thing not mentioned in the article is the use of a private investigator to conduct counter surveillance against the perpetrator. In this instance, Veritas knew who was behind the damaging claims about its company. This would have made the surveillance easier. In some instances, however, a private investigator will also need to conduct an electronic skip tracing investigation to track down the owner of an account. As a business owner, here’s what you should do to protect your brand and reputation:

• Use a service like Social Mention or MyReputation (read this for a review) to monitor your online brand.
• Keep a private investigator on retainer for assisting you with a variety of online, undercover, and counter-surveillance investigations.

If you have an investigative needs, give Covert Investigations of Dallas Texas (www.covert-pi.com) a call. We do nationwide investigations for some of the largest corporations, but we equally enjoy and work hard for our domestic and small business clients.