A recent Inc. Magazine article (July 2012 issue) illustrates the importance of being diligent at on-line reputation management as a business owner. The article explains how Veritas Prep was attacked by libelous claims about its services. Although the company CEO used a variety of tactics to end the assault, one thing not mentioned in the article is the use of a private investigator to conduct counter surveillance against the perpetrator. In this instance, Veritas knew who was behind the damaging claims about its company. This would have made the surveillance easier. In some instances, however, a private investigator will also need to conduct an electronic skip tracing investigation to track down the owner of an account. As a business owner, here’s what you should do to protect your brand and reputation:

• Use a service like Social Mention or MyReputation (read this for a review) to monitor your online brand.
• Keep a private investigator on retainer for assisting you with a variety of online, undercover, and counter-surveillance investigations.

If you have an investigative needs, give Covert Investigations of Dallas Texas (www.covert-pi.com) a call. We do nationwide investigations for some of the largest corporations, but we equally enjoy and work hard for our domestic and small business clients.

Though the following book may not be useful for all readers, it is something that both the Californian private investigator and clients (especially attorneys) should read. It is written by David Queen, a tenured federal prosecutor, defense attorney, and licensed private investigator. The book’s legal focus makes it very useful guide for assured due diligence in investigative cases. Investigators and clients residing outside of California can benefit from this text by using it as a reference when subcontracting or when an investigation shifts to California legal statute. As a reference book, it can certain assure that the investigator handling a case is operating within the rule of law.

The National Retail Federation provided staggering estimates that retail fraud cost businesses $9.6 billion dollars in 2009. $2.7 billion of these losses were during the holiday shopping season alone. The details of NRF’s survey of large national retailers point to some alarming statistics:

The same survey, however, also indicates that there is some hope:

But where do you begin if you’re a small business? National and regional businesses have more resources, which often include their own in-house loss prevention specialists. Because they need to have comparable return policies as their larger competitors, but lack security expertise, small business retailers are more exposed to the risk of fraudsters. This is one reason to permanently retain a professional investigator or security consulting company. According to Dr. Craig Engstrom, a small business consultant and assistant professor at The University of Montana, “Small retail and restaurant owners understand that bogus returns and counterfeit coupons put a major dent into their profits. However, most small business owners—especially those with fewer resources—seem to be at a loss about where to begin. I recommend to my clients and students to outsource to professional investigators.”

In a previous blog, I already explained the benefits of retaining a private investigator as a small business owner. However, there are a few additional reasons to make a private investigator a permanent part of your business operations:

1. Reduced fees. The first benefit of permanently retaining a private investigator is lower service rates. If you contract with a private investigator and pay a large, and often refundable, retainer, she or he is likely to reduce the rates of services.
2. Specified expertise. By permanently retaining an investigator, you will have investigators permanently on call to respond to issues. What is more, the investigative company will better understand your business and be able to respond quickly to fraud, when time is precious. Because the investigative agency will do a comprehensive security assessment of your business, your risk exposure will be mitigated. Should an unforeseen problem arise, however, you’ll have a trained expert ready to begin an investigation to quickly identify or prepare a case against shoplifters and individuals who fraudulently return merchandise.
3. Lower insurance rates. If you retain a professional investigator with security expertise, you can make a case to your insurance company that you should receive a discounted rate. Just as an alarm system lowers your insurable risk, so does having a team ready to respond to crisis. You may be surprised to learn that many private investigations companies actually write comprehensive risk assessments and offer crisis management training and preparedness to many small- and medium-sized enterprises. Do you have a crisis management plan and are your employees trained to handle crisis? If the answer to either of these questions is “no,” then you should consult with a professional investigator soon.

With the holiday shopping season now in full swing and the economy still in recovery, the risk of fraud has never been greater. Practicing due diligence by having a private investigator ready-at-hand can reduce your risk to fraud and exposure to crisis. An investment in security may be one of the best decisions you could make now or in 2011. According to Entrepreneur, to be successful in 2011, businesses should, among other things, “overhaul… business plans” and “team up” with other companies. One thing you should seriously consider adding to your business plan is “risk management” and instead of guess what may or may not work, team up with an expert, such as a local licensed private investigator. Two things to remember: Don’t forget to ask the right questions in your first phone consultation and if you can’t afford the investment on your own, perhaps team up with several other local business and pool your money together to hire an investigative agency that will look out for all your interests.